Hello, my name is Craig, and I’m a Designer.
Trusted by over 40 brands to help them navigate, ideate, and design innovative products
FOX RACING - Confidential
RIVIAN - Confidential
CALPHALON - Appliances
MARMOT - Torreya Tent
COLEMAN - Onesource
COLEMAN - Convoy Coolers
NIKE - Confidential
PARKER - Ingenuity Fine Writing Pen
DECKED - Truck Bed Storage
E-INK Storage
FOODSAVER - Handheld 2-in-1
Husqvarna - Confidential
Industrial Design Solutions for Startups & Established Brands.
Capabilities
Brainstorm & Collaboration
You and your team are brand experts. That’s why close collaboration is so important in defining what’s next.
Strategy & Roadmapping
A strategy to achieve a vision is just as important as what products you select to build. Whether it’s introducing smart technology, defining your Visual Brand Language (VBL), or entering a new category entirely, together we can build a strategy that’s right for your brand.
Ideation & Development
Developing concepts is core to the Industrial Design process. This step is critical in aligning teams to the future vision. Taking a product from a sketch to CAD and beyond is core to an Industrial Designers expertise.
Rendering & Visualization
Sometimes, internal marketing of ideas is just as important as external marketing. Stunning visuals help sell your designs to cross-functional teams and align everyone to a common vision.
Artificial Intelligence
Integrating Artificial Intelligence into the development process has become table stakes. Utilizing AI for concept generation and beyond helps explore a wider range of concepts that gets you to market quicker while navigating IP and confidentiality.
Testimonials
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"Craig has been an extended “go-to “ team member of the Design team at Newell Brands for a number of years. His seamless collaboration, passion and ability to dial up highly impactful visuals with us has helped fulfill influencing many diverse brand roadmaps."
James C. Newell Brands - Future Design
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“Craig is not only a talented designer, but also a great collaborator. He always delivered on-time and handled the twists and turns of our start-up culture with professionalism and ease.”
Kaitlyn B. Rivian - VP of Industrial Design
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“Having Craig consult during our product road-mapping and ideation process had a measurable impact on our innovation and briefing... ”
Jayson W. Fox Racing - VP Merchandising & Development
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"Craig is an exceptional designer with a highly strategic mind with a deep understanding of brand design and user experiences. Not only did Craig deliver creative and innovative thinking, but also collaborated effectively with the rest of the team throughout the process."
Tim M. Husqvarna - Design Director, North America
Brands I’ve worked with
About
Craig is an inventive design leader, bringing strategic prowess to the forefront of his work. His extensive expertise spans a spectrum of industries, including consumer goods, luxury items, vehicles, sports equipment, and retail environments. With a proven track record in managing diverse teams across both agency and Fortune 500 environments, Craig has successfully launched products that not only meet but exceed expectations, earning him recognition through award-winning achievements.
Beyond his impactful contributions, Craig has dedicated himself to nurturing the design community. His leadership roles within the Industrial Designers Society of America (IDSA), board seat on the at the Detroit Creative Corridor, and his role as a studio course instructor at The College for Creative Studies underscore his commitment to shaping the future of design.
Today, Craig is the driving force behind C Mack Design, a bespoke freelance consultancy specializing in industrial design projects. His expertise extends from innovation strategy and product roadmapping, to core Industrial Design development. Let’s work together on your next groundbreaking venture!
“DESIGN IS A METHOD FOR CREATING WITH INTENTION.”
Does your team have a drawer of game-changing ideas for your innovation pipeline?
Let's collaborate to bring those ideas to life →
FAQs
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The quickest way to start work is to fill out my contact page and provide a brief overview of what you’re looking for. We can set up a call to go over your project. From there, I can build a quote designed to support your particular needs.
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Yes, I am happy to sign a Mutual Non-Disclosure Agreement so we can discuss your ideas.
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Yes, I’ve worked with clients all over the world. Let’s talk!
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Each project and team is unique. Let’s chat about your goals and budget to determine what type of collaboration fits your needs.
Working Late Interview
Listen in on a chat between myself and Ray Zavesky about my background, corporate financial docs, time management, and much more.
I’d love to chat. Reach out if you’d like to work together.
Book a 30 minute introduction or I.D. mentor meeting.
With 15 years in the design industry, ID studio teaching experience, and running my own consultancy, I have learned a lot about the design industry. If you have a project you'd like to work on together, or would just like some mentorship advice, join me for a 30 minute chat.
