Calphalon Appliances

While working at Newell Brands alongside other talented teams, we helped generate the visual brand language (VBL) for Calphalon.

PROCESS HIGHLIGHT

Sketching allowed the teams to align on three very different design themes. To refine these ideas further, we began developing rough CAD models built around engineering package space. CAD development helps force us to really think through the nuance of product details and functionality.